BEHAK PR Solutions
Media-Savvy Corporate Communications & Strategic PR Since 2009
BEHAK PR Solutions is incorporated under BEHAK Multimedia Private Limited Company, registered in Addis Ababa, Ethiopia, in August 2019 under Business License Number BL/AA/14/673/85028/2011.
BEHAK was founded by award-winning senior journalists who brought together decades of experiences in journalism and strategic communications across leading regional and international media institutions.
Who We Are
BEHAK is a strategic communications and public relations firm built on credibility, media intelligence, and a deep understanding of Africa’s political, institutional, and media environments.
Our foundation in journalism shapes how we operate. We approach communications with editorial discipline, factual rigor, and an acute awareness of how narratives are interpreted by media professionals, policymakers, and public audiences. Our work goes beyond visibility. We help organizations communicate with authority, manage perception responsibly, and position themselves as credible actors within complex environments.
Our Mission
To design and deliver strategic communications that protect reputation, build trust, and enable organizations to engage media, policymakers, and the public with authority across Africa.
Our Vision
To be Africa’s most trusted strategic communications partner, shaping credible narratives that influence public discourse, inform decision-making, and strengthen institutional reputation across the continent and beyond.
Credible Storytelling That Builds Trust
At the core of BEHAK’s approach is trust. The professional reputation our leadership earned through decades of journalism underpins every engagement we undertake. We translate complex issues into clear, evidence-based narratives that resonate with decision-makers, media audiences, and the public.
Rather than conventional product-driven publicity, we focus on purpose-driven storytelling that reinforces institutional credibility, supports policy engagement, and delivers long-term reputational value.
Proximity to Africa’s Policy and Decision-Making Centers
BEHAK’s strategic presence in Addis Ababa—the political capital of Africa—gives our clients a distinct advantage. Our location enables us to support advocacy-driven communications, policy engagement, and reputation management initiatives involving African Union institutions, diplomatic missions, regional bodies, and continental stakeholders.
As a result, NGOs, development partners, and businesses rely on BEHAK when communications require political sensitivity, contextual intelligence, and credibility at senior institutional levels.
Integrated Media and Influencer Engagement
BEHAK combines traditional media relations with carefully curated social media influencer engagement. We design integrated communication strategies where mainstream media establishes authority and legitimacy, while trusted influencers amplify narratives and extend reach across diverse audiences.
This integration allows our clients to engage policymakers, institutional stakeholders, and the wider public through a single, coordinated narrative—while maintaining message discipline and reputational control.
Africa-Based Media House and Editor Networks
BEHAK maintains strong, long-standing relationships with African media houses, editors, and senior journalists across key markets. These networks—built through years of professional engagement—enable informed media outreach, accurate framing, and effective amplification across multiple countries and platforms.
Our clients benefit from engagement with media ecosystems that understand local realities and regional dynamics, rather than generic or externally driven distribution models.
Our Purpose
BEHAK exists to help organizations earn attention, trust, and influence—across Africa and beyond—through disciplined storytelling, strategic communication, and responsible media engagement.