Public Relations (PR) is often misunderstood by small and medium enterprises (SMEs). It is commonly viewed as a cosmetic activity, something to consider only after a company has grown significantly. Under AfCFTA and global competition, this perception no longer reflects reality.
Media relations Africa
Why Visibility Is First Barrier African Businesses Face in Regional, Global Markets
Across Africa, many businesses believe growth is primarily a function of product quality, pricing, or operational efficiency.