Public Relations (PR) is often misunderstood by small and medium enterprises (SMEs). It is commonly viewed as a cosmetic activity, something to consider only after a company has grown significantly. Under AfCFTA and global competition, this perception no longer reflects reality.
Public relations for African SMEs
Why Reputation Determines Whether African SMEs Secure Distributors and Partners
As African markets become more integrated, small and medium enterprises (SMEs) across the continent are increasingly looking beyond their home countries for distributors, agents, and strategic partners.